PENENTUAN STARTEGI DALAM MENINGKATKAN PENDAPATAN (SPP) (STUDI KASUS PADA UNIVERSITAS DARUSSALAM AMBON)

Abstract

The purpose of this research is to determine the Determination of Strategies for Increasing Income (SPP) for Case Studies at Darussalam University, Ambon. The type of research is qualitative research. In determining research informants, a purposive sampling technique was used in this research. The analysis technique used is descriptive analytic according to Matthew Miles and A. Michael Huberman. The steps are data reduction, data study and analysis, and conclusions.

The research results show that there are internal factors (strengths and weaknesses) and external factors (opportunities and threats) that can determine the strategy that will be used. Based on the SWOT analysis, the strategies that can be used are: maximally socializing Darussalam Ambon University, maintaining and improving existing strengths, using social and print media as promotional tools, carrying out executions, increasing public trust in Darussalam Ambon University, and improving infrastructure. , as well as other activities for the better.