ANALISIS FAKTOR PERILAKU KONSUMEN BERBELANJA DI MCM (MALUKU CITY MALL)

Abstract

Choosing a product, the decisions that consumers take with each other differ. It is important for a marketer to be able to know in advance what consumers need and how consumer behavior before deciding to buy a product. The type of research used is correlational research, namely the type of research that aims to determine the extent to which variations in one or more other factors based on the correlation coefficient. This study to determine the extent to which influence perception variables, social status, personality and motivation affect the decision to shop and to determine the factors that have the most dominant influence on the decision to shop. The results showed that perceptual variables, social status, personality and motivation simultaneously have significant relationship and influence on shopping decision in Maluku City Mall. It is also known that personality is a free variable that has the most significant relationship and influence to the decision to shop at Maluku City Mall.